The price of a vehicle on display, its features, current promotions or information about spare parts—all of these can change from day to day. Customers and employees need access to the latest information. Car dealership digitalization puts the right information in the right place, without repeated printing or manual replacement of materials.
An ePoster on a stand next to a vehicle on display can replace a printed specification sheet. It clearly presents the model, price, features and other relevant details. When an offer changes, the content can be updated centrally. The ePoster uses energy-efficient e-paper technology and does not need a continuous power supply to display content, so it can be placed flexibly throughout the showroom, even where no power outlet is available.
What are the benefits for the dealership?
Different messages work best at the showroom entrance, next to the vehicles and at the service reception desk. ePosters can highlight a new model, financing options, accessories or seasonal service offers.
With ePoster Planner, the marketing team can prepare visuals in advance, select specific dealerships or zones, and schedule when a campaign starts and ends. Updates can then be made centrally, without distributing and replacing posters at each location.
Key benefits:
Professional digital signage displays can showcase videos, vehicle ranges and dynamic advertising campaigns. In a dealership, they can welcome customers at the entrance, introduce a new model in the waiting area, or highlight services and current offers throughout a showroom visit.
Key benefits:
The result: a more engaging brand presentation and the flexibility to update promotional content as business priorities change, without making physical changes to the dealership.
Car dealership digitalization extends beyond the showroom. Electronic shelf labels can identify spare parts in the warehouse and display prices and product information in the accessories and branded merchandise store. When prices or product details change, there is no need to print and replace labels by hand.
AIMS can be connected to the dealership’s internal system to retrieve product data and send it to the relevant electronic shelf labels. This makes updates easier for warehouse and sales teams, keeps products clearly labelled and reduces the risk of errors. Customers also see up-to-date information right next to the products they are considering.
The greatest value comes when these solutions work together. AIMS lets you manage electronic shelf labels, ePosters and digital signage displays from one place, even across multiple dealership locations. ePoster Planner also helps the marketing team prepare and schedule campaigns on digital posters.
For the dealership, this means better control over content and fewer manual tasks. For customers, it creates a connected experience: from their first encounter with the brand on a display, through the information beside a vehicle, to the service offers they see before leaving.
Want to see how car dealership digitalization could work in your showroom, service centre or spare parts warehouse? Contact us.
At UNITY INTEGRA, we’ll help you design and implement a solution tailored to your dealership’s needs.
