Digital Labels are one of the most effective ways to eliminate printing, laminating, and the manual replacement of paper signs from daily operations. The real cost of paper is not the paper itself—it is the time employees spend creating, distributing, replacing, and correcting printed labels.
In this article, we'll introduce two key modules of the ESL Manager platform that hotels, restaurants, and retailers typically implement first. You'll discover how Digital Labels, digital posters, and centralized content management simplify day-to-day operations while reducing costs.
Imagine a typical morning at a hotel. Just minutes before breakfast service begins, the kitchen has to replace two buffet items because a supplier delivery didn't arrive. Someone now has to update the labels, print them again, verify allergen information, laminate them, and replace them—all within fifteen minutes before opening.
Or picture a typical Friday in retail. The marketing team launches a new promotional campaign across twelve stores. The process involves designing the visuals, printing the posters, distributing them, replacing the old materials, and checking that everything is displayed correctly. By the time the rollout is complete, the campaign is already underway.
Both scenarios share the same challenge: the problem isn't the content—it's how quickly and efficiently it can be distributed. Digital Labels and digital posters solve this issue. Simply update the content in the system, and the changes are automatically displayed across all connected devices, with no printing and no manual intervention required.
ESL Manager is a web-based platform developed by UNITY INTEGRA that enables businesses to manage Digital Labels, electronic shelf labels (ESLs), and other digital content across multiple locations from a single interface. This isn't a third-party solution—it's our own software, built and licensed in-house. As a result, we can respond quickly to customer requirements without relying on external vendors or waiting for overseas development cycles.
The platform is modular, with each module designed to address a different aspect of operational digitalization. All modules run on a single platform and are accessible through one login, allowing you to implement only the features your business actually needs.
In this article, we'll focus on two key modules:
ESL Manager runs directly in your web browser—no software installation, no time-consuming updates, and no restrictions to a single device.
The platform can be accessed from:
This isn't a separate mobile app or a simplified version of the system. It's a single, fully responsive platform that automatically adapts to any screen size. A marketing manager can create campaigns on a laptop while on-site staff update Digital Labels from a smartphone—all working with the same real-time data.
Who Is This Module For?
The Dish Management module is designed for hotels, restaurants, catering companies, conference centers, wellness facilities, and corporate cafeterias.
It links each menu item to a specific Digital Label displayed at the buffet. Simply update a dish in the system, and the corresponding Digital Labels are automatically refreshed within seconds. Guests always see the correct dish name, description, allergen information, and nutritional values—without the need to manually replace paper labels.
Manage every dish across your hotel or multi-site operation from a single database. Store categories, descriptions, allergen information, nutritional values, and multilingual content in one place. Once a dish is created, it can be reused across all locations.
Need to correct an allergen or rename a dish? Update it once, and the changes are automatically applied to every Digital Label displaying that menu item. No manual searching, no outdated information, and no risk of inconsistencies.
The system includes all 14 regulated allergens required under EU Regulation No. 1169/2011. It also supports dietary and lifestyle labels such as vegetarian, vegan, gluten-free, lactose-free, and halal.
Accurate allergen labeling is more than a recommendation—it's a legal requirement. Digital Labels help ensure that allergen information remains accurate, consistent, and up to date across every location.
International guests appreciate being able to view menu items in their preferred language. Instead of printing separate paper labels for every language, you can manage all translations from a single system and display them on the same Digital Label.
Staff no longer need to rewrite or replace labels manually. Using a smartphone, they can simply scan both the menu item and its associated Digital Label, then update the information directly on-site.
Whether you're switching from breakfast to lunch, dinner service, or updating menus during a conference or special event, changes can be completed in just a few minutes.
The module also supports exporting your menu catalog to PDF for kitchen operations, audits, or customer documentation. Data can also be exported to Excel or CSV, making reporting, analysis, and quality control faster and more efficient.
At a time when skilled hospitality staff are increasingly difficult to find, automating menu labeling is a simple yet highly effective way to reduce repetitive manual tasks. Your team can spend less time replacing labels and more time focused on what matters most—delivering an outstanding guest experience.
Digital Labels are more than just a practical tool for content management—they're also an important part of your brand's visual identity.
They offer a sleek, modern design with full customization options, including 3 to 7 display colors (depending on the model), custom fonts, icons, and branded design elements. Instead of wrinkled, faded, or handwritten paper labels, guests are presented with a clean, consistent, and professional display of every dish.
The hardware itself is designed for demanding hospitality environments. The labels feature IP67 protection, making them resistant to water and dust, while the battery lasts up to 10 years because power is only consumed when the displayed content changes.
A range of display sizes is available to suit different applications:
Who Is This Module For?
The ePoster Planner module is designed for retail stores, hotels and restaurants, pharmacies and healthcare facilities, wellness centers, banks, service providers, offices, and multi-location businesses.
An ePoster is a next-generation digital display that fully replaces traditional printed posters. With the ePoster Planner module, you can easily manage content across all connected displays from a single platform. It offers the same intuitive user experience as the Dish Management module, which allows you to manage Digital Labels for hotel buffets and food service operations.
Create, schedule, and launch marketing campaigns from anywhere in the world. A single interface lets you manage content across all your digital displays, whether you operate three locations or hundreds of branches.
Not every display needs to show the same content. ePoster Planner allows you to target campaigns to specific areas, such as checkout counters, entrance zones, restaurants, hotel lobbies, or wellness centers. Each zone can display different content—all managed from a single platform.
Plan seasonal promotions, Black Friday campaigns, summer offers, or holiday specials well ahead of time. Simply define the start and end date, and the system will automatically publish and remove the content according to schedule. Your marketing team no longer needs to launch campaigns manually or coordinate updates across individual locations.
Need to update a price, promote overstocked products, react to changing weather conditions, or launch a supplier promotion? With a single click, new content is published simultaneously across all selected digital posters.
Have your creative assets ready but not the launch date? Simply upload and prepare your campaigns in advance, then activate them whenever the timing is right.
Deploy the same content to all compatible displays with a single click. There's no need to update each digital poster individually, making it easy to manage campaigns across multiple locations while saving significant time.
The system records which campaigns were displayed, how long they ran, and on which devices they appeared. These insights are valuable not only for internal reporting but also when selling advertising space to suppliers or reporting campaign performance to headquarters. Instead of estimates, you'll have accurate, measurable data.
The return on investment depends on the size of your business, the frequency of content updates, and your labor costs. Traditional paper posters require printing, distribution, installation, and reprinting every time content changes.
With ePosters, that entire process disappears.
Update content across all your locations with a single click—eliminating the need for printing, laminating, transportation, and unnecessary operational costs.
One of the biggest advantages of ePosters is that they don't require a permanent power connection. They can be installed virtually anywhere and easily relocated whenever needed, without construction work or additional wiring.
ePosters are available in a variety of display sizes, ranging from 7.3" to 32". They can be used as information displays, promotional screens, wayfinding signage, or digital advertising displays for marketing campaigns.
Replacing paper posters with ePosters not only saves time and reduces operating costs, but also significantly lowers paper consumption.
The result is less waste, easier progress toward ESG goals, and a more modern, flexible, and sustainable way to communicate with customers.
Operational digitalization isn't just about features—it's also about finding a solution that fits your budget.
Whether you're looking to optimize upfront investment, spread costs over time, or prefer a CAPEX or OPEX model, we'll help you choose the deployment option that best matches your financial and operational requirements.
Choose from a range of deployment models, from a SaaS subscription to a fully dedicated on-premises infrastructure, depending on your business needs and IT strategy.
You don't have to transform your entire business at once. Most of our customers start with a single module and a single location. Once they experience the benefits, they gradually expand the solution to additional sites or other areas of their business.
As an experienced system integrator specializing in digitalization and automation, we design solutions tailored to your business. From the initial process analysis and integration with your existing systems to implementation and long-term technical support, we guide you through every step of your digital transformation.
We'd be happy to show you how Digital Labels, electronic shelf labels (ESLs), ePosters, and the ESL Manager platform can simplify your daily operations, reduce costs, and streamline content management across your business.
Contact us to schedule a no-obligation demonstration and discover how our solution can support your digital transformation.
