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ESL Benefits

This is where your digitalization journey begins

Technology benefits – ESL at a glance

Sales a marketing

  • Real-time dynamic pricing (ad-hoc price changes)
  • Automatic price updates based on defined criteria (time, expiration date, low stock levels, etc.)
  • Upsell / cross-sell – connecting physical stores with e-commerce
  • Integration with external product information sources (videos, websites, blogs, product sheets, etc.) via QR code or NFC
  • Distribution of discount coupons / vouchers via NFC
  • System integration with chatbot solutions / Google Business Messages (see the chatbot section on our website)
  • Newton PLAY – video playback on an LED screen triggered by pressing a button on the ESL tag

Installation & Integration

  • Wireless installation (no power supply or wired data network required)
  • REST API support and the ability to integrate with any third-party system
  • Connection to multiple data sources
  • Ability to implement custom client logic – either on the customer’s existing software side or within the ESL management system
  • Unlimited mounting options (catalog solutions from partners or custom holder design and 3D printing)
  • Secure mounting system to prevent theft

Operations

  • The fastest and most cost-effective way to automate and optimize processes

  • Reduced costs for price updates and promotion communication

  • Elimination of pricing errors

  • Waste reduction through dynamic pricing

  • More satisfied employees who can focus on higher-value daily tasks

Security

  • Proprietary communication protocol (between management system, gateway components, and ESL tags)
  • Ability to integrate any corporate security elements at the data or network communication level
  • Full control and logging of tag update processes

Newton vs Competition

  • Exceptional battery life of up to 10 years*

  • Battery warranty up to 5 years

  • Ultra-fast tag updates (5,000 tags in under 3 minutes)

  • High resistance to physical damage

  • IP67 standard – waterproof and dustproof devices

  • In-store navigation to specific products without the need for third-party technologies

  • NFC support

  • Two programmable buttons with up to 5 different actions

  • LED indicators in 8 colors

  • Multi-page content support – up to 7 different content pages (multilingual information, product details, and more)

I’m interested in a solution

Do you need to optimize capital expenditures?
Would you like to spread your investment over a longer period? Is it important for you to distinguish between CAPEX and OPEX costs? Do your top management or shareholders require faster ROI?
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